BuzzFeed Studios just released a brand new female ensemble comedy, 1UP, all about the competitive (and often sexist) world of esports. I created several custom editorial pieces for BuzzFeed.com to celebrate and promote the launch of their new film.
Here are a few pieces I wrote, and why I pitched them.
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17 Reasons You Should Be Excited About "1UP"
This introductory list introduced the film to the BuzzFeed audience, and highlights particular points in the trailer and film that we knew our audience would connect with such as diversity, funny women, and niche pop culture references.
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22 Female Ensemble Comedies That I Could Rewatch Literally Anytime
1UP is an ensemble college comedy, along the lines of Pitch Perfect, and we wanted to make sure fans of those films tuned in. This round up post inspired some debate and discussion around female ensemble classics, which was a great conversation to include 1UP in!
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15 Queer Twitch Streamers You Should Be Following
At first glance, something like this may feels fairly removed from the film, but connecting with a specific audience that is interested in both gaming and diversity felt very apt for the themes of the film. Several creators on this list shared it, which lead to a big boost in organic traffic. I loved this opportunity to spotlight some smaller queer creators, too.